Company News

VERSALIFT UNITED KINGDOM LIMITED TO DISTRIBUTE RUTHMANN BLUELIFT RANGE FROM 1ST JANUARY 2023

RUTHMANN ITALIA would like to announce that sales & service of RUTHMANN BLUELIFT spider lifts will be transferred from SNORKEL UK/AHERN IRELAND to VERSALIFT UK, starting 1st January 2023.

VERSALIFT UK is already an official sales & service partner of RUTHMANN ECOLINE truck-mounted platforms.
With the vision to further expand and strengthen the integration between all Time Manufacturing Company divisions, RUTHMANN ITALIA is pleased to appoint VERSALIFT UK as exclusive sales & service partner of RUTHMANN BLUELIFT spiders in the UK and Republic of Ireland. VERSALIFT UK customers will immediately benefit by having more options for access lifts, and BLUELIFT customers will benefit from the industry-leading support available from VERSALIFT UK.

This decision comes after open discussion between all involved parties, and it is by mutual consent allowing both RUTHMANN ITALIA and SNORKEL UK to focus on their core brands moving forward. AHERN and SNORKEL will continue to work with RUTHMANN ITALIA to ensure a seamless transition. This move will take effect January 2023.

RUTHMANN ITALIA would like to thank SNORKEL UK/AHERN IRELAND for their contribution and cooperation during past collaboration and wish them success for the future. AHERN operations outside the UK and Ireland will continue to operate and supply RUTHMANN BLUELIFT products in line with current agreements.

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Henderson, NV, USA (June 6, 2022) Snorkel is very pleased to announce the global launch of its new online warranty services portal.

Now available, the new online warranty services portal allows Snorkel equipment owners to digitally manage all product warranty and warranty claim information. New users can create an account to submit a claim, search and view claim history, and submit labor rate declarations.   The user-friendly online portal provides convenient 24/7 access and up-to-date product warranty information.  There is no change on how claims are processed, we are simply improving the experience to submit and track warranty claims, hopefully improving claim processing times.

The new warranty services portal is the part of a customer support digitization campaign by Snorkel.  While we are still accepting scanned/mailed paper copies of warranty claim submissions, this will be phased out over the coming months.

Jamie Graham, Vice President of Product Support for Xtreme Manufacturing and Snorkel, said, “We are continually looking for opportunities to improve our customer experience, and the launch of this new online warranty services portal is a fantastic development for our customers and product support team. Our customers can now take control of their warranty claim process, with the ability to submit the claim and all supporting materials online, as well as receive status updates as a claim is processed.”

To access the warranty services portal, users can visit www.snorkellifts.com/warranty.

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Snorkel™, a leading global manufacturer of mobile elevating work platforms, is proud to announce that late Snorkel founder Art Moore has been honored as an industry pioneer by the Association of Equipment Manufacturers (AEM).

The induction announcement took place during the AEM Annual Conference, held virtually on November 17-20, 2020. The digital edition featured several speakers, panels, roundtable discussions and networking events. Interviewed in the announcement video, Sue Moore, Art’s wife, shared the history behind her late husband’s innovations and the founding of Snorkel.

The AEM Hall of Fame spotlights pioneers whose inventions, ideas, leadership and courage have contributed to the industry and our community’s quality of life. The recognition also strives to instill a deeper public understanding and appreciation for the continuing role of the industry in global business success.

Nominees were considered based on their innovation, industry contributions, leadership, corporate citizen and social responsibility. Among many unique ideas developed during Art’s lifetime included firefighting equipment, aluminum booms and hydraulic telescopic designs that helped solve problems critical to the off-road equipment industry.

In 1959, Art’s development of telescopic firefighting equipment became so integral to the profession that the company name, Snorkel, would become genericized for the equipment throughout the industry.

Yet another innovation was his use of aluminum extrusions on aerial lifts. The unprecedented use of this material revolutionized the industry as it allows better functionality while weighing and costing less than comparable steel models.

For more information on the AEM Hall of Fame, please visit https://www.aem.org/about-aem/hall-of-fame.

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Following the recent launch of the new European Rental Association (ERA) Sustainable Supplier Framework on September 8th, Snorkel™ is pleased to announce its adherence to the framework.

Designed to make it easier for rental companies to assess their supplier’s sustainability credentials, the framework provides a set of minimum requirements and aspirations for sustainability, covering human rights and working conditions; health and safety; responsible sourcing of components and raw materials; environmental performance; business ethics; and product sustainability performance.

John Gill, Chief Manufacturing Officer, for Snorkel, said, “As a supplier to many European rental companies, we welcome the introduction of this new framework which makes it easier for our customers to quickly and consistently evaluate the sustainability of new and existing suppliers, without creating significant administrative work. At Snorkel, we take sustainability seriously, and are pleased to adopt this framework that we will continue to work towards.”

Rental companies can request Snorkel’s completed adherence checklist directly from their Ahern Ireland sales or customer service representative. For more information about the ERA Sustainable Supplier Framework, visit https://erarental.org/en/sustainable-suppliers.

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Henderson, Nevada, USA (30th May 2019) Ahern International, the global distribution division owned by Don Ahern, is pleased to announce that it will open a facility in Dublin, Ireland.

Ahern Ireland™, which will officially open for business in June 2019, will be the exclusive provider of sales, service and spare parts for Snorkel™ mobile elevating work platforms, and RUTHMANN BLUELIFT™ tracked spider lifts for Northern Ireland and the Republic of Ireland.

Based in Rathcoole, Dublin, Ahern Ireland will operate from a newly renovated 2,286sqm facility, which includes office space, warehouse and yard, along with a workshop for on-site repairs and rebuilds. They will stock a range of new machines for immediate delivery, along with an inventory of fast-moving spare parts. A fully-equipped service vehicle will provide access to field-based technical service, parts and training.

Under the direction of Andrew Fishburn, Ahern Ireland will be managed by David Roddy, who takes on an expanded role from his current position as Business Development Manager for Snorkel UK. David will be responsible for sales in Ireland and will oversee a dedicated team which will deliver world class service to Irish customers.

Alec Boyle, who currently provides field-based technical support for Snorkel UK in Scotland, Northern Ireland and the Republic of Ireland will relocate to Dublin from the UK to take up the full-time position of Lead Engineer for Ahern Ireland. Alec, who will be regularly field-based, will be supported full-time by an office-based Customer Service Coordinator who will schedule service calls and handle parts orders and enquiries.

A dedicated Customer Administration Coordinator will be the point person for all aspects of customer service, including customer enquiries, quotations, order processing, deliveries, and invoicing.

Andrew Fishburn said, “The opening of Ahern Ireland provides us with the opportunity to deliver an enhanced level of service to our valued customer base in Northern Ireland and the Republic of Ireland. Many of our Irish customers have been very positive to the opening of this branch, which will provide them with same-day access to new machines, spare parts and technical support.”

The branch, which is nearing completion, is due to officially open on June 27th, with a grand opening ceremony event.

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Henderson, Nevada, USA (25 May 2018) Xtreme Manufacturing and Snorkel are pleased to announce that they have secured an Asset Based Loan (ABL) for up to USD $65M, to support the future growth of the businesses.

The ABL, which was closed on 18 May 2018 with JPMorgan Chase Bank, N.A. (North America) will be used by the manufacturing businesses to retire existing debt including some of the amounts due to Ahern Rentals and provide access to working capital for the continued growth of the business globally.

Don Ahern, owner of Xtreme Manufacturing, and majority shareholder in Snorkel, said, “Both of our manufacturing businesses have experienced significant growth in the past 4 years, and are now poised for further growth thanks to strong market conditions globally, as well as the hard work of our teams who have expanded our customer footprint and developed world leading products.”

“The time is right for us to secure this access to external funding to enable us to invest further in our global manufacturing capabilities, product development and customer service, taking our businesses to the next level.”

The ABL is structured as a revolving line of credit that will grow as the business grows. The initial draw down was used to retire some existing debt including $15M to Ahern Rentals.

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